Media Relations

For us at PLEON Impact, good relations with the media is a top priority. Do you want to deliver your story to the right audience? The communication strategy created by us will help you to achieve this goal. Cooperation with the media, the aim of which is to have published desirable information and to bring about positive publicity, is a pursuit with a long-term rate of return. It has to arise from respect to the independence, objectivity and interest of the media. Good relations with the media contributes to the strengthening of the reputation and credibility of a company or a brand. We are well aware of both the mindset of journalists and the messages which our clients want to communicate as well as the specialization of various media segments and individual journalists. We are continuously monitoring the development of the media market and are able to recommend you the topics that are appropriate, at what time and in what context. We are prepared to create for you the following:

• A communication strategy including key messages
• A strategy for building media relations
• Media monitoring and analysis of publicity
• Arrangement of various events for journalists such as press trips, press conferences, briefings, media partnerships and viral marketing.

We continuously monitor trends and we have specialists in new media who will assist you in analysing whether you could make use of blogging, podcasting, RSS, search engine optimization, presence on social networks or mobile marketing.

First of all, we will create with you the right story and will find the ways in which to communicate it properly.